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Mazda3 Global Production Reaches Five Million Units

Twelve years and ten months since production of the model started in June 2003 --

Mazda

Canada Inc.

May 31, 2016


http://en.media.mazda.ca/news?item=122618

HIROSHIMA, Japan—Mazda Motor Corporation has announced that the total production volume of the Mazda3 (known as Mazda Axela in Japan) reached five million units at the end of April 2016. It is the second Mazda to reach five million units of production, following the Mazda Familia.* The Mazda3 sets a new record for Mazda by achieving the milestone figure in only twelve years and ten months since production of the model commenced in June 2003.

The Mazda3 is a core model for Mazda, accounting for approximately one third of the company’s annual sales volume. It is manufactured at the Hofu Plant in Japan, Changan Mazda Automobile Co., Ltd., in China, AutoAlliance (Thailand) and Mazda de Mexico Vehicle Operation in Mexico. It is also assembled in Malaysia and Vietnam.

Since the first generation, Mazda has consistently worked to exceed expectations with the Mazda3, refining its dynamic design and responsive and enjoyable driving performance. Currently in its third generation, the Mazda3 was fully redesigned in 2013, adopting SKYACTIV TECHNOLOGY and KODO—Soul of Motion design to join Mazda's new-generation lineup. Critically acclaimed around the globe, the model won Canadian Car of the Year’s Best New Small Car in 2013 and the international Red Dot Design Award in 2014. It was named a Top 3 Finalist for World Car of the Year and World Design Car of the Year in 2014.

Moving forward, Mazda will continue to develop products which offer all customers driving pleasure and outstanding environmental and safety performance. The company aims to enrich people's lives and become a brand connected to its customers by a special bond.
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* Does not include Familia vans and trucks.

Mazda produces one-Millionth Mazda MX-5, ON, Apr. 24, 2016

HIROSHIMA, Japan, April 24, 2016 /CNW/ - Mazda Motor Corporation announced today that production of the Mazda MX-5 (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989.

"From the first generation through to today's fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world," said Masamichi Kogai, Representative Director, President and CEO. "Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a 'one-and-only' brand they will choose again and again."

As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade, and will make its way to Canada towards the end of the summer.

The MX-5 is a symbol of Mazda's car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.

The MX-5 has held the Guinness World Record1 for the best-selling open-top two-seater sports car for many years. With the achievement of one million units of production, Mazda will now attempt to break its own record.

History of the Mazda MX-5

Feb 1989

Original MX-5 debuts at Chicago Auto Show

Oct 1997

Second-generation MX-5 debuts at Tokyo Motor Show

Dec 1998

10th Anniversary Limited Edition MX-5 launched

May 2000

Recognized by Guinness World Records as the world's best-selling two-seater sports car (531,890 units produced)

Jan 2002

Production reaches 600,000 units (Guinness World Record updated)

Mar 2005

Third-generation MX-5 debuts at Geneva International Motor Show

Apr 2005

Production reaches 700,000 units (Guinness World Record updated)

Jul 2006

Retractable hardtop model debuts at British International Motor Show

Jan 2007

Production reaches 800,000 units (Guinness World Record updated)

Jul 2009

20th Anniversary Limited Edition MX-5 launched

Feb 2011

Production reaches 900,000 units (Guinness World Record updated)

Apr 2014

25th Anniversary Edition MX-5 launched

Sep 2014

Fourth-generation MX-5 debuts

Mar 2016

Mazda MX-5 RF debuts at New York International Auto Show

About Mazda Canada Inc.
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca.

1 Certified by Guinness World Records Limited

SOURCE Mazda Canada Inc.

Canada NewsWire

RICHMOND HILL, ON,Nov. 26, 2015 /CNW/ - At a press conference in Torontoyesterday, the Automobile Journalists Association of Canada (AJAC) named the 2016 Mazda CX-3 as the Best New SUV / CUV (under $3

5,000) for 2016. Other entries in the category were the Honda HR-V, Jeep Renegade, Mitsubishi Outlander, and Fiat 500X.

The CX-3 scored top marks for styling/appearance in both exterior and interior, quality, NVH, safety and convenience/entertainment features. In typical Mazda style, the CX-3 also received top scores for engine smoothness and throttle response, steering/handling, brake feel, and ride comfort.

"We are honoured to receive this award, and we'd like to thank the AJAC members who voted for the CX-3 as the best new vehicle in this segment," said Kory Koreeda, President, Mazda Canada. "The compact crossover segment is one of the most important segments to be in right now, and the CX-3 creates an unbeatable value proposition for Canadian consumers with its combination of KODO design, SKYACTIV Technology, i-ACTIVSENSE safety technology, and i-ACTIV AWD."

This year at the annual TestFest event, more than 70 Canadian automotive journalists drove vehicles in their categories back-to-back on the same day and on the same roads, which allowed them to make accurate comparisons. Each vehicle is given scores for eighteen different parameters that are adjusted for segment significance and pricing to create a fair base of comparison in each category.

The Mazda CX-3 is now an eligible finalist for the Canadian SUV / CUV of the year award, which will be announced at the Canadian International Auto Show in Torontoon February 11, 2016.

About Mazda Canada Inc.
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca